The product, which was awarded 11 patents and other accolades, was in need of an identity and plan to go to market. For the identity, Marvel developed an overall brand strategy and creative strategy. Working with a creative team, a name, tagline and logo was developed. From there, the primary marketing tactic was to introduce the product at various targeted tradeshows.
The trade show elements, booth planning, signage, brochures and other elements were planned and executed by the team