Prescott Valley will serve as a regional hub, with a diversified economic base that provides quality education and job opportunities, while preserving the sense of community and the environment for families and future generations to enjoy.
Guiding Principles for Our Brand
Instill Pride • New West, Not Old West • Energetic, Progressive Center of Region • Represents a New Stage of Prescott Valley • Simple Enough for Variety of Communications • Effective Across Public Sectors and Private Sector • Appealing Enough for People to Embrace
The core identity that differentiates Prescott Valley is the view of belonging to a larger web of community while valuing individualism. This value leads to the spirit of involvement and ownership of the people with their government to build a community that represents a vision of a better life.
Linking all of the cornerstones, the brand idea “where opportunity lives” features an icon that represents a bud evolving into a leafy tree. The color palette for the imagery is vibrant, taking cues from the four seasons of Prescott Valleys’ moderate climate.